|
Feb 17, 2026
|
|
WATCH
|
Apple is developing AI wearables (Smart Glasses, Pendant) for 2027 but canceled previous projects (Watch with camera). The entire strategy hinges on "Siri working" and the Gemini partnership. Apple is playing catch-up to Meta in the glasses form factor. While the hardware ambition is clear, the execution risk lies in the software (Siri/AI), which has historically been Apple's weak point. This is not an immediate revenue driver. WATCH (Execution risk high). Siri update fails to impress; product delays push launch beyond 2027. |
Bloomberg Markets
Apple Ramps Up Wearables for AI Era | Bloombe...
|
|
Feb 12, 2026
|
|
WATCH
|
"Some of the features including the personal context features... are likely not to launch until September as part of iOS 27." The "AI Supercycle" narrative is effectively paused until late in the year. The product is running nearly two years behind its initial introduction (June 2024). However, Gurman notes, "The setback for Apple here is not necessarily in phone sales... people are still buying iPhones," evidenced by $85B in revenue. The stock lacks an immediate AI catalyst due to the delay, but strong legacy hardware demand prevents a bearish "Short" thesis. It is a "Watch" until the September release approaches. If competitors (OpenAI/Google) release hardware or agents that make Siri obsolete before September, the "sticky ecosystem" argument weakens. |
Bloomberg Markets
Apple's Planned Upgrades to Siri Runs Into Sn...
|
|
Feb 12, 2026
|
|
LONG
|
"Their models are being improved by the Google Gemini team as part of that collaboration." Apple—historically self-reliant—is forced to lean on Google's infrastructure to ship its core AI product. This validates Google's Gemini models as best-in-class and indispensable, even to its largest mobile OS rival. Bullish for Google's technical leadership and potential licensing revenue. Regulatory scrutiny over the Apple/Google partnership. |
Bloomberg Markets
Apple's Planned Upgrades to Siri Runs Into Sn...
|